Friends who met in a Sydney fashion company, Juliette Di Moro and Jeanette Adam, shared a dream to work for themselves & do something about what they thought was missing...
The aim was to create a label that was down to earth,
fun and affordable,
without taking itself too seriously.....
Hobo was born...
Hobo is a streetwear label for men, women and kids- b old, eclectic and fun.
A label that embodies diversity and reflects many moods and ideas.
There isn't one kind of Hobo. Not one type or group.
Instead Hobo celebrates the differences we share, our variations and contradictions,
and above all our desire to be free... Free to express, to live, to be...
From it's early beginnings, in the grass roots festival scene, Hobo is emerging in the marketplace, securing press coverage, stockists and a loyal following.